![]() " Allow the employees to see that their hard work does pay off. If a customer praises a certain employee, share it in the newsletter.Ī content writer and contributor at TrustMyPaper, Estelle Liotard, agrees that sharing customer reviews in the newsletter can be a great addition. Positive customer reviews can be the perfect boost for employee morale.Ĭollect the feedback by talking with the customers, browsing through social media comments, or looking up online mentions. Use customer reviews as a way to congratulate staff on their good work. Using a teleprompter app will ensure you say the right things, while also engaging your staff with good eye contact. If you have an important announcement to make, why not create a personal video for your team and share it on the newsletter - rather than writing it down. Don’t fear to experiment with visuals and turn your newsletters into head-turning beautiful emails. When you feel daring, add a GIF to spice it up. A colorful infographic will certainly capture the reader’s attention more. If you need to present a statistic, use infographics instead of writing down a bunch of numbers. Who says that the business newsletter format has to be dull? Add personality to your newsletter by crafting a stylish template that you’ll use for every email.Ī visually appealing newsletter will be more interesting to read while enhancing your employer brand. To help you envision what these lists can include, here are some examples: Then the team is learning about each other, not just about you. The list can include a variety of personal and/or business recommendations.Īsk one of your team to provide this list, or combine the list with a fun 'interview style' profile of a member of staff. Why not include information that is useful for employees both personally and professionally? This is where weekly recommendations can step in and take on that role.įor example, you can make Mondays less dreary with a weekly "Top 5 (or 10) “ list. Try to write from your heart and maybe even add an internal joke such as, “ Happy 50th birthday Gary, let's hope you keep entertaining us for 50 more!” 4. This can bring your team closer together and build a sense of unity.Ĭraft an attractive and celebratory template, possibly including a place for the employee's picture, and customize it for the personal news. Whenever an employee has a birthday, gets married, has a child or a grandchild, let everyone know about the happy event. Mix up your all-business newsletter with some happy news and milestones. Rather than saying, “employees have to.” opt for a we-are-all-in-this-together attitude with “our goals are.” 3. This can be especially useful when talking about past successes or upcoming assignments. Instead, express yourself in a manner that will make everyone feel like a part of a team. You can’t inspire the feeling of a community if you talk about your brand as machinery. Using “you” and “we” rather than “employee” or “company” will eliminate the impersonal tone of the newsletter. The process is quite simple, and if you need a recommendation, the Mail Merge for Gmail add-on is popular for sending bulk personalized messages. Luckily, the digital world has blessed us with email communication tools and add-ons that will save you from typing every email manually. It will make Emily feel that the newsletter concerns her directly. Bulk emails especially benefit from such a touch of personalization.Ī simple "Dear Emily" can be a deal-breaker. ![]() When a person sees an email that starts with their name, they are more likely to keep reading attentively. How you write the newsletter will reflect on employees’ investment in reading them.ĭo you want to polish up your newsletter and boost that feeling of community in your company? If so, then the following useful ideas for writing an employee newsletter is just what you need. However, if those emails are followed up with an eye roll among the employees, the newsletters aren’t reaching their full potential. They are perfect for maintaining consistent internal communication. ![]() Newsletters are a useful content form for sharing updates, news, reminders and relevant information. That isn’t the reaction you want from your employees when they receive your newsletter. ![]() “Aren't these employee newsletters boring.” ![]()
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